Ideo Swot - blog de business … pentru grupa mica si mijlocie

 

Business??

Business? e probabil unul dintre termenele pe care le folosim destul de des in limbajul nostru cotidian indiferent cu ce ne ocupam, care este statutul nostro social, cat de mult business facem sau cat timp liber avem.

Dar ce inseamna, de fapt, businessul asta? In traducere din engleza este simplu “afacere”, iar explicatia cuvantului original (pe wikipedia) este cam urmatoarea: In economics, business is the social science of managing people to organize and maintain collective productivity toward accomplishing particular creative and productive goals, usually to generate profit.

The etymology of “business” refers to the state of being busy, in the context of the individual as well as the community or society. In other words, to be busy is to be doing commercially viable and profitable work.

The term “business” has at least three usages, depending on the scope — the general usage (above), the singular usage to refer to a particular company or corporation, and the generalized usage to refer to a particular market sector, such as “the record business,” “the computer business,” or “the business community” — the community of suppliers of goods and services.

The singular “business” can be a legally-recognized entity within an economically free society, wherein individuals organize based on expertise and skills to bring about social and technological advancement.

In predominantly capitalist economies, businesses are typically formed to earn profit and grow the personal wealth of their owners. Notable exceptions to this rule include many cooperatives, non-profit organizations, and government institutions.

In other words, the owners and operators of a business have as one of their main objectives the receipt or generation of a financial return in exchange for their work — that is, the expense of time, energy, and money.

However, the exact definition of business is disputable as is business philosophy; for example, most Marxists use “means of production” as a rough synonym for “business.” Socialists advocate either government, public, or worker ownership of most sizable businesses. Some advocate a mixed economy of private and state-owned enterprises. Others advocate a capitalist economy where all, or nearly all, enterprises are privately owned.

Deci e clar…businessul e o afacere, o treaba, o susta (mai pe romaneste); business e si Rompetrolul (cel mai mare business romanesc), dar business e si cel pe care il al are Ghita din Baicoi cu varu-sau de la Caracal, atunci, cand se hotarasc sa mearga la Radauti cu camionul sa fure niste lemne.

Dar fiecare business mai are si operatiuni, marketing, resurse umane, contabilitate, productie, juridic, portar, secretara (imi cer scuze…asistent manager), femeie de serviciu, dar si mai important, fiecare afacere, cat de mica sau cat de mare, mai are:

- Puncte tari

- Puncte slabe

- Oportunitati

- Amenintari

…si despre asta vrem noi sa vorbim aici, pe ele vrem noi sa le descoperim/ analizam/ dezbatem aici. Avem oare autoritatea morala sa facem asta, adica sa scriem de rau sau de bine despre afaceri sau despre anteprenori? Avem oare autoritatea sa le dam sfaturi? Sa le scoatem la iveala eventualele scapari? Bineinteles - “Vox populi, vox dei” - in spiritul maretului web 2.0, in care fiecare poate sa spuna ce vrea - Vocea poporului, este vocea lui Dumnezeu.

Asadar - sa avem spor - fiecare la business-urile noastre!!!

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